SEO & web design for real estate
Win the searches the big portals don’t own.
You won’t outrank the national listing portals for “homes for sale”. You can own the searches where local knowledge wins: specific neighborhoods, selling questions, relocation and property management. That’s where real estate SEO pays off for an independent agent or brokerage.
Who this is for
- Independent agents
- Teams and brokerages
- Luxury specialists
- Property managers
- Relocation specialists
- New construction and land agents
- Commercial real estate
Searches your customers make
- what is my home worth [neighborhood]
- best neighborhoods in [city] for families
- realtor for first time buyers [city]
- property management company near me
- moving to [city] guide
- how long to sell a house in [city]
- condo vs townhouse [city]
Examples to illustrate intent, not search-volume data.
What matters most for real estate
- 01
Neighborhood pages with knowledge a portal can’t fake
Schools, commute times, the feel of each street, typical home styles, what’s changing and who it suits. Written from experience, with your own photos and a feed of current listings beneath it, a neighborhood page becomes the reason a buyer contacts you instead of a faceless site.
- 02
Seller-focused content and valuation leads
Seller leads are the most valuable in real estate. Pages that answer “how long will it take to sell” or “what should I fix before listing” for your area, plus a request form for a personal market analysis, attract owners before they choose an agent.
- 03
An agent profile built on proof
Licence number, brokerage, areas served, designations and real reviews from clients. Avoid sales-volume claims you can’t back up. Your story and local roots are part of what makes the site trustworthy.
- 04
Business Profile and reviews
Agents can have their own profile if they meet Google’s rules for a staffed location or service area. Consistent details, regular posts about local market updates, and reviews from buyers and sellers keep it visible in the map pack.
- 05
A fast, accessible site with IDX done right
Listing feeds can make sites slow and full of thin, duplicated pages. We configure IDX so your neighborhood and guide pages stay the focus, listing pages load fast, and the site meets accessibility basics.
Pages your website needs
- Neighborhood and community guides
- One per area you actually work, with first-hand detail and current listings.
- Home valuation request page
- A clear, honest offer of a personal market analysis rather than an instant automated number.
- Sellers guide
- Your process, timeline, staging and pricing approach, specific to your market.
- Buyers and relocation guide
- For first-time buyers and people moving to the area: financing basics, steps and local tips.
- Property management page
- For managers: services, fees, how owners are reported to, and how tenants request maintenance.
Sample designSee a real estate site we designed: HavenProProperty search, neighbourhood pages, tour requests. A sample for a fictional business, so you can click through a real build.Open the sample → Common mistakes we fix
- Describing neighborhoods in terms of who “should” live there, or steering by family status, religion or ethnicity. Fair housing rules apply to your marketing, including website copy and ads.
- Leaving hundreds of thin, duplicated listing pages indexed while your genuinely useful guides get little attention.
- Promising instant online valuations that are really lead traps. Be clear about what the visitor will get.
- Missing licence and brokerage details on the site; many states require them in advertising.
Services that fit
- Content creation Pages and guides that answer the questions your customers really ask.
- SEO web design Fast sites built to rank, plus redesigns that keep the rankings you have.
- Local SEO Google Business Profile, reviews and local pages that earn the map pack.
Real estate: common questions
Can I outrank the big listing portals?
For broad searches like “homes for sale in [city]”, realistically no. For neighborhood questions, selling advice and relocation searches, a well-written local site can compete, and those visitors are often closer to choosing an agent.
Do you set up IDX listings?
We integrate your IDX provider into the site and configure it so listing pages don’t crowd out your own content. The IDX subscription itself is billed by your provider.
What plan works for a solo agent?
Most solo agents start on Growth ($1,199/mo), which includes a new neighborhood or guide page each month, hosting and a lead chatbot. Brokerages with several offices usually need Authority ($2,499/mo).
Start with a 20-minute call. Leave with a plan.
Tell us about your business and where you want more customers from. We’ll tell you honestly whether SEO is the right next step.
