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The Local SEO Checklist

25 fixes that help small businesses get found on Google and Maps. Work through one section a week; most fixes are free and take under an hour.

Google Business Profile

  • Your business name matches your real-world signage (no extra keywords).
  • The primary category is the most specific one that fits what you do.
  • + 3 more in the PDF

Reviews

  • You ask every happy customer, at the moment the job is done.
  • You use a direct review link (short link or QR code), not “search for us”.
  • + 3 more in the PDF

Your website

  • Each main service has its own page, not one “Services” page.
  • Each page answers what, who, where, how long and roughly how much.
  • + 3 more in the PDF

Technical basics

  • The site uses HTTPS and one version (with or without www) redirects to the other.
  • Google Search Console is set up and your sitemap is submitted.
  • + 3 more in the PDF

Trust & tracking

  • An About page with real people, photos and credentials.
  • Your business is listed consistently on the main directories in your industry.
  • + 3 more in the PDF

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