SEO & web design for law firms
Be the firm people trust before they ever call.
People looking for a lawyer are often stressed, and they read carefully before they reach out. A law firm site has to answer real questions clearly, show who the attorneys are, and make the first consultation feel easy, all while staying within your state bar’s advertising rules.
Who this is for
- Personal injury firms
- Family and divorce lawyers
- Criminal defense attorneys
- Estate planning and probate
- Immigration practices
- Employment lawyers
- Business and contract attorneys
- Bankruptcy firms
Searches your customers make
- divorce lawyer [city]
- how much does a dui lawyer cost
- car accident attorney free consultation
- do I need a lawyer for probate
- estate planning attorney near me
- wrongful termination lawyer [state]
Examples to illustrate intent, not search-volume data.
What matters most for law firms
- 01
Practice-area pages that answer real questions
Each practice area deserves its own page explaining what the process looks like in your state, typical timelines, what to bring to a consultation and how fees work. This is the content people search for at 11pm, and it shows expertise far better than a list of practice areas ever will.
- 02
Attorney profiles that show genuine experience
Bar admissions, years in practice, the kinds of matters each attorney handles, publications and speaking. Google’s guidance on helpful content asks who created the content; for legal topics, named authors with real credentials matter more than in almost any other industry.
- 03
Local search for every office
Each genuine office location gets its own Business Profile and location page, with correct categories such as “Family law attorney” rather than a generic “Lawyer”. Shared or virtual offices don’t qualify, and listing them is a fast route to a suspended profile.
- 04
Content written, or reviewed, by an attorney
Legal content must be accurate for your jurisdiction and current law. We draft in plain English, then an attorney at the firm reviews and signs off. Every guide carries a clear note that it’s general information, not legal advice.
- 05
A consultation path that feels safe
A short intake form that asks only what you need for a conflict check, a clear note not to include confidential details, and an easy way to book a time. Less friction, and less sensitive information sitting in an inbox.
Pages your website needs
- One page per practice area
- So “contested divorce” and “child custody modification” can each rank and each answer the specific worry behind the search.
- Attorney bio pages
- Credentials, focus areas and a human introduction. These pages are often among the most visited on a firm’s site.
- Fees and consultations page
- How the first meeting works, whether it’s free, and how billing works (hourly, flat fee, contingency), described within bar rules.
- Process guides
- “What happens after a DUI arrest in California” style pages earn links and trust, and bring in people early in their search.
- Office location pages
- Address, parking, hours and directions for each real office, matching the Business Profile exactly.
Sample designSee a law firms site we designed: Lexford LawPractice-area pages, attorney profiles for E-E-A-T, consultation booking. A sample for a fictional business, so you can click through a real build.Open the sample → Common mistakes we fix
- Publishing testimonials, “results” or specialist claims without checking your state bar’s advertising rules. Many states restrict past-result claims, require disclaimers, or limit use of the word “specialist”.
- Inviting visitors to describe their case in a chat or form before a conflict check. Ask for minimal details and say so plainly.
- Copying practice-area text from other firms or national directories. Duplicate content won’t rank, and generic legal text can be wrong for your state.
- Creating Business Profiles for virtual offices or meeting rooms you don’t staff. Google’s guidelines don’t allow it.
Services that fit
- Content creation Pages and guides that answer the questions your customers really ask.
- SEO web design Fast sites built to rank, plus redesigns that keep the rankings you have.
- Local SEO Google Business Profile, reviews and local pages that earn the map pack.
Law firms: common questions
Will you write our legal content?
We draft it in plain English from your input, but an attorney at your firm must review and approve every page before it goes live. We don’t publish legal content without that sign-off.
Can we show case results on the site?
That depends on your state’s rules. Many require disclaimers or restrict how results are described. We’ll build the page, and you or your ethics counsel confirm the wording.
Which plan suits a small firm?
Solo and small firms often start on Growth ($1,199/mo), which adds monthly practice-area content, hosting and an intake chatbot. Multi-office firms usually need Authority ($2,499/mo).
Start with a 20-minute call. Leave with a plan.
Tell us about your business and where you want more customers from. We’ll tell you honestly whether SEO is the right next step.
