SEO & web design for home services
More booked jobs from the people searching in your service area.
When a pipe bursts or the AC quits, people grab their phone and call one of the first businesses they see. Our job is to make sure you’re one of them, and that your website turns that search into a call within seconds.
Who this is for
- Plumbers
- HVAC contractors
- Roofers
- Electricians
- House cleaners
- Landscapers
- Pest control
- Garage door repair
- General contractors
- Painters
Searches your customers make
- emergency plumber near me
- ac repair same day
- roof leak repair [city]
- electrician for panel upgrade
- water heater replacement cost
- house cleaning service [neighborhood]
- best hvac company [city] reviews
Examples to illustrate intent, not search-volume data.
What matters most for home services
- 01
Google Business Profile, set up for a service-area business
Most trades work at the customer’s home, so your profile should show a service area rather than a street address. We fill out every service, the correct primary category, hours including emergency availability, and real job photos. Then we keep it active with updates, because a stale profile loses ground to one that looks busy.
- 02
One page per service, and per real service area
Drain cleaning, repiping and water heater installs are different searches from different customers. Each gets its own page with what’s involved, typical timelines and honest price ranges. Area pages are only worth building where you genuinely work and can say something specific, such as permit rules or older housing stock.
- 03
A website built for a thumb, not a desktop
Your visitor is often standing in a flooded kitchen holding a phone. A sticky call button, your licence number, service area and a short quote form need to be visible without scrolling. Pages must load fast on a weak mobile signal, which also helps Core Web Vitals.
- 04
A steady flow of reviews that mention the job
Reviews that say “replaced our 15-year-old water heater in Irvine, same day” help customers decide and give Google useful context. We set up a simple text-message request sent right after the job, a direct review link, and a habit of replying to every review, good or bad.
- 05
Tracking calls, not just clicks
For trades, the phone call is the conversion. We set up call and form tracking so your monthly report shows how many leads came from search and the map pack, separately from paid ads and referrals, so you can see what’s actually paying off.
Pages your website needs
- A page for each core service
- So you can rank for “tankless water heater install” and “sewer line repair” separately, and answer the questions people ask before they call.
- Emergency or same-day service page
- Urgent searches convert fastest. Spell out hours, response times you can actually meet, and how after-hours pricing works.
- Service area page
- A clear map and list of the cities and neighborhoods you cover, with notes that are specific to each where you have them.
- Financing and pricing guide
- Big-ticket jobs such as roofs and HVAC systems stall on price. Ranges and financing options reduce the “I’ll think about it” drop-off.
- Reviews and recent projects
- Before-and-after photos with a short note about the problem and fix. This is proof a competitor can’t copy.
Sample designSee a home services site we designed: HomeFix ProsClick-to-call header, service-area pages, quote form above the fold. A sample for a fictional business, so you can click through a real build.Open the sample → Common mistakes we fix
- Listing a home address or a virtual office as a storefront on Google Business Profile. Google’s rules require service-area businesses to hide the address, and fake locations can get a profile suspended.
- Stuffing city names into the business name or building dozens of near-identical “plumber in [city]” pages. Both break Google’s guidelines and tend to backfire.
- Sending every website visitor to a generic contact page. Put the phone number and a short quote form on every service page.
- Leaving your licence, insurance and warranty details out of the site. They’re a major trust signal when someone is letting a stranger into their home.
Services that fit
- Local SEO Google Business Profile, reviews and local pages that earn the map pack.
- SEO web design Fast sites built to rank, plus redesigns that keep the rankings you have.
- AI lead-capture chatbot A website assistant that answers questions and turns visitors into leads, day and night.
Home services: common questions
Should I run Google Ads or do SEO for my trade business?
Often both for a while. Ads bring calls immediately but stop when you stop paying. Local SEO and your Business Profile take months to build but keep working. Many owners start Foundation ($599/mo) and trim ad spend as organic calls grow.
I work in 15 cities. Do I need 15 pages?
Only where you can write something genuinely useful for each one. A strong service area page plus a handful of real city pages usually beats dozens of thin copies.
Can the chatbot take emergency calls at night?
It can’t replace a phone, but on Growth ($1,199/mo) it captures the details of after-hours visitors, tells them when you’ll call back, and sends you the lead straight away.
Start with a 20-minute call. Leave with a plan.
Tell us about your business and where you want more customers from. We’ll tell you honestly whether SEO is the right next step.
