SEO & web design for dental & medical
New patients who find you, trust you and book.
Patients compare practices more carefully than almost any other local purchase. They want to know who will treat them, whether you take their insurance and how soon they can be seen. A good practice website answers those three questions on every page.
Who this is for
- General and family dentists
- Orthodontists
- Cosmetic dentists
- Primary care clinics
- Urgent care
- Med spas
- Chiropractors
- Physical therapists
- Optometrists
Searches your customers make
- dentist near me accepting new patients
- emergency dentist open saturday
- invisalign cost [city]
- pediatric dentist that takes [insurance]
- chiropractor for lower back pain
- botox [neighborhood]
- urgent care wait times
Examples to illustrate intent, not search-volume data.
What matters most for dental & medical
- 01
Provider pages with real credentials
Health is a “your money or your life” topic, so experience and trust carry extra weight. Each dentist, physician or practitioner gets a page with education, licences, memberships and what they enjoy treating. Treatment content is reviewed by a clinician and shows who reviewed it and when.
- 02
Treatment pages people can actually understand
Implants, root canals, aligners, physical therapy for a specific injury: each gets a page explaining who it’s for, what happens at each appointment, recovery and how cost and insurance work. Plain answers reduce no-shows and nervous phone calls as well as helping search.
- 03
Insurance, hours and booking up front
Accepted insurance plans, whether you’re taking new patients, Saturday or evening hours, and a clear booking button are the details that decide most appointments. We make them easy to find on mobile and keep them consistent with your Business Profile.
- 04
Privacy-aware forms and chat
General website forms and chatbots aren’t set up for protected health information by default. We keep website intake to scheduling basics, add a clear note not to share medical details, and route anything clinical to your compliant patient portal or phone line.
- 05
Reviews handled carefully
Patient reviews matter, but replying to them is tricky: confirming someone is a patient can itself be a privacy problem. We set up a review request process and give your team reply templates that thank people without discussing their care.
Pages your website needs
- Treatment and service pages
- One per major treatment, each answering cost, process and recovery questions in plain language.
- Meet the team
- Provider bios with credentials and photos. Patients want to know who they’ll see.
- Insurance and payment page
- Plans accepted, membership or financing options and what to expect at check-in.
- New patient page
- What to bring, forms to complete through your secure portal, and how the first visit works.
- Emergency or same-day page
- For urgent dental or clinic visits, with real availability and a direct phone link.
Sample designSee a dental & medical site we designed: CarePlusAppointment-first layout, doctor profiles, insurance and location details. A sample for a fictional business, so you can click through a real build.Open the sample → Common mistakes we fix
- Collecting symptoms or medical history through a standard contact form or chatbot. Keep that inside a HIPAA-compliant system with a signed business associate agreement.
- Posting patient testimonials or before-and-after photos without written authorization, or in a way that reveals health information.
- Making outcome promises (“pain-free”, “guaranteed results”). They mislead patients and can conflict with professional and advertising rules.
- Letting insurance and new-patient status go out of date. It sends frustrated people to the phone and erodes trust.
Services that fit
- Small business SEO Keyword research, on-page fixes and content that targets buyers.
- Local SEO Google Business Profile, reviews and local pages that earn the map pack.
- SEO web design Fast sites built to rank, plus redesigns that keep the rankings you have.
Dental & medical: common questions
Is your chatbot HIPAA compliant?
No, and we say so plainly. On healthcare sites we configure it for scheduling questions only, with a notice not to share medical details, and hand clinical questions to your phone line or patient portal.
Who reviews medical content?
A licensed provider at your practice reviews every treatment page before it’s published, and the page shows their name and the review date.
What does a new practice website cost?
Website + SEO starts at $2,999, including the first 3 months of hosting and maintenance. Practices that want ongoing new-patient content usually move to Growth ($1,199/mo) afterwards.
Start with a 20-minute call. Leave with a plan.
Tell us about your business and where you want more customers from. We’ll tell you honestly whether SEO is the right next step.
